The Blackad Portfolio

The breadth of our work is hard to put into words. But we did.

Push us, and we'll say our strength lies in complex B2B.

Truth is, we've written for just about every conceivable sector, from utilities to media, via professional services and charities.

But it's not really about the subjects we've covered. It's much more about our ability to add persuasion and clarity to anything placed in front of us. If you’re asking yourself ‘will these guys ‘get it’?’ The answer is ‘definitely’. 

Illustration showing a copywriter taking the wrap off the word 'work'

10x Banking

Making the bank no one sees feel loved by everyone.

Avanti West Coast

From zero to done in nine weeks flat.

Baker Tilly International

Complex. Collaborative. Completed.

CAF (Charities Aid Foundation)

100 years of work, refreshed in 12 weeks.

Channel 4 - Humans

The words behind the D&AD award-winning Alexa skill.

CPA Global

Tone of voice for the world leader in IP.

East Midlands Railway

New website. New brand. New SEO landscape.

Glengoyne

A new tone of voice, from pack to website.

Ica

A real breakthrough (despite a lockdown).

Mount Stuart

Website content and messaging for a complex charity.

Scottish Ballet

Tone of voice as beautiful as their new brand.

SP Energy Networks

Writing 100,000 words demands narrative. And nerve.

Tamdhu

Turning voiceover into verse for a £16,000 whisky.

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