SEO Copywriting

Brand, meet search engine. Search engine, meet brand. A match made in conversion heaven.

Pitch-perfect digital copywriting isn’t much good if nobody can find it. And highly optimised copy is pointless if customers bounce away before finishing the first line. The best SEO copy keeps both readers and search algorithms happy – and CMOs happier.

We don’t layer SEO elements on top of a final draft, but weave them into your content from the start. The results are hard to argue with. Like the time we helped Tails.com secure position zero in Google.

The SEO Messaging™ process

It's not just keywords, intent or brand. It's all three.

1

Define

We work with you to decide where you would like to see success first. We also take a long-term strategic brief – where do you need your brand to be?

2

Data and topics

We work through your data. And your brand and SERPs competitors. Then we start to identify the topic clusters that will perform best for you.

3

Brand and messaging

Topic clusters are only half the answer. Your messaging matrix is the missing 50%. Together, they define the content you should serve to your audiences. We’ve built a methodology to do precisely that.

4

Write

With every piece of content now guided by your topic clusters and messaging matrix, the results start to show. 

We’re here to help with analysis, strategy and technical expertise.

What's wrong with most SEO copywriting?

It doesn't sound like you

"Tone of voice matters to us and our audiences – but our SEO people use odd phrases to get keywords on the page."

It's forced

"We don't offer 'cheap' office furniture. But our SEO agency insists we use phrases like this to climb up the rankings."

It's a sea of data

"We get report after report. But there's no guidance on where to focus our efforts – and no real connection to our strategy."

Resources

Guides, videos and podcasts for people who love words.

Blogs

The latest on the current affairs in content.

Case Studies

The breadth of our work is hard to put into words. But we did.

Get our newsletter on words and brands

Described as "beautiful and succinct". Shucks.