The Blackad Guide to Optimising for Search
A super-useful guide, completely free of shouty rants.
Get 'The Blackad Guide to Optimising for Search'Pitch-perfect digital copywriting isn’t much good if nobody can find it. And highly optimised copy is pointless if customers bounce away before finishing the first line. The best SEO copy keeps both readers and search algorithms happy – and CMOs happier.
We don’t layer SEO elements on top of a final draft, but weave them into your content from the start. The results are hard to argue with. Like the time we helped Tails.com secure position zero in Google.
It's not just keywords, intent or brand. It's all three.
We work with you to decide where you would like to see success first. We also take a long-term strategic brief – where do you need your brand to be?
We work through your data. And your brand and SERPs competitors. Then we start to identify the topic clusters that will perform best for you.
Topic clusters are only half the answer. Your messaging matrix is the missing 50%. Together, they define the content you should serve to your audiences. We’ve built a methodology to do precisely that.
With every piece of content now guided by your topic clusters and messaging matrix, the results start to show.
We’re here to help with analysis, strategy and technical expertise.
"Tone of voice matters to us and our audiences – but our SEO people use odd phrases to get keywords on the page."
"We don't offer 'cheap' office furniture. But our SEO agency insists we use phrases like this to climb up the rankings."
"We get report after report. But there's no guidance on where to focus our efforts – and no real connection to our strategy."
A super-useful guide, completely free of shouty rants.
Get 'The Blackad Guide to Optimising for Search'It’s no easy task. But we’ve got you covered.
Get 'The Blackad Guide to Deciding Who Should Write Your Content'A little insider knowledge goes a long way.
Read moreBrand voice is about more than pithy headlines.
Read moreAn Alexa skill to question the very nature of humanity.
Get 'Humans'An impossible video for an impossible whisky.
Get 'Tamdhu'24 Greville Street
London
EC1N 8SS
53 Bothwell Street
Glasgow
G2 6TS
Registered in Scotland: SC304330