Unless you’re asking us to write your next tattoo, this is as permanent as copywriting gets. Welcome to the land of packaging and print.
Sometimes it’s all about the process – like creating a narrative, shaping a voice and then writing a 200-page Ofgem bid. Other times, it’s all about brand and brand alone – like packaging copy for Glengoyne or a coffee cup for Pret a Manger. All brought to life with the deafening clank of the printing press.