How to prepare for interviews with senior people (and not fluff it up)
A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'Unless you’re asking us to write your next tattoo, this is as permanent as copywriting gets. Welcome to the land of packaging and print.
Sometimes it’s all about the process – like creating a narrative, shaping a voice and then writing a 200-page Ofgem bid. Other times, it’s all about brand and brand alone – like packaging copy for Glengoyne or a coffee cup for Pret a Manger. All brought to life with the deafening clank of the printing press.
A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
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Get 'How to prepare for interviews with senior people (and not fluff it up)'Helping an organisation that oversees charitable donations in the UK and abroad meant giving everything we had. 100 years of work, refreshed in 12 weeks Few organisations have spent a century helping others – but that’s exactly what Charities Aid Foundation (CAF) has done. To mark this incredible achievement, CAF was refreshing its brand. New […]
Get 'CAF – Charities Aid Foundation'Our friends at Graphical House were appointed by Ica, the Glasgow-based architecture and interior design studio. We were invited to create the brand’s value proposition. Ingenuity, profitably applied Our first job was to understand Ica’s offer and market. Co-hosted with Graphical House, we ran a half-day value proposition workshop. The team at Ica offered an […]
Get 'ICA'Technology from 10x Banking powers some of the biggest names in financial services, including Chase. The marketing team asked us to define their messaging and value statement agreed before theystarted writing their new website. Gathering the inputs We booked our first workshop to gather the components for a three-part messaging matrix. The aim: establish key […]
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