About

The people. The purpose. The legend. And some nice things folk have said about us.

We believe in the power of well-chosen words. Every sentence, paragraph and page has the potential to change a brand for the better. 

We’ve been word-writing, strategic-thinking, post-it sticking pros since 2002 – bringing linguistic clarity to companies every step of the way. You might  expect us to swagger in with all the answers, but we don’t. We’d rather collaborate with you to find an approach that will actually work.

about

Testimonials

Blackad instantly got us, our product and our customers. They cut through the jargon and noise, and delivered a new language which we use every day.

Ian Mackie, Director, Danley Distribution

I really enjoyed working with Blackad on a messaging project. Their appraoch allowed us to involve our wider team, and help us achieve our goal. Impressive Post-it note usage too!

Penny Godfrey, Marketing Director, Proactis

Blackad consistently match us with resources that seamlessly blend with our in-house team.

Fiona McGowan, Content and Channel Engagement, Scottish Enterprise

Blackad is our go-to agency for content consultancy. They just seem to ‘get it’. If your brand needs words, book them now.’

Vincent Howard, Senior Digital Marketing Manager, Open Banking

Blackad is our go-to agency for content consultancy. They just seem to ‘get it’. If your brand needs words, book them now.’

Vincent Howard, Senior Digital Marketing Manager, Open Banking

Our credo: a powerful, distinctive and clear voice for all

Powerful

Good content makes people read. Great content makes people act. We create the latter.

Distinctive

We create content that’s authentically, undeniably yours. And yours alone.

Clear

We make sure your words are true and understood. Without clarity, all is lost.

Testimonials

With some jobs, there will come a time when you think to yourself 'how the hell am I going to get that sorted?' That's when I reach for the phone and call Blackad.

Neil Wallace, Creative Director, O Street

Blackad's refreshingly creative, yet methodical approach to brand consultancy captured our personality perfectly. They just 'get it'. Whatever 'it' may be for you.

Daniel Walsh, Head of Digital, Hunts Office

Don’t muck about. Just call Blackad. We do.

Dino Squillino, Executive Creative Director, Everyone

Our values

Craft

How can we make this even better? And how can we become even better ourselves?

Collaboration

We know words. You know your business. Let's make something great.

Consistency

One great idea needs a little luck. A series of great ideas needs process.

Surprise

We give ourselves licence to explore, uncover and delight.

Testimonials

It was an absolute delight to work with Blackad to turnaround all the content for the gobsmackingly large Avanti West Coast rail website – all in the right tone of voice and nicely prioritised for SEO to boot.”

Ellie Murphy, Chair, CIM Scotland

Blackad is our go-to partner when our clients are looking to develop their value proposition and content strategy. I trust them to do a great job every time.

John Hornell, Managing Director, Quantify Marketing

I'm ashamed. Blackad have been so consistently amazing for years, I've ended up taking them for granted. Please don't leave me – I can change.

Dave Ward, Executive Creative Director, Create Future

With some jobs, there will come a time when you think to yourself 'how the hell am I going to get that sorted?' That's when I reach for the phone and call Blackad.

Neil Wallace, Creative Director, O Street

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Described as "beautiful and succinct". Shucks.