About

The people. The purpose. The legend. And some nice things folk have said about us.

We believe in the power of well-chosen words. Every sentence, paragraph and page has the potential to change a brand for the better. 

We’ve been word-writing, strategic-thinking, post-it sticking pros since 2002 – bringing linguistic clarity to companies every step of the way. You might  expect us to swagger in with all the answers, but we don’t. We’d rather collaborate with you to find an approach that will actually work.

about

Testimonials

Blackad is our go-to partner when our clients are looking to develop their value proposition and content strategy. I trust them to do a great job every time.

John Hornell, Founder & Executive Creative Director, Quantify Marketing

"We're so glad we found the right brand speclalists. Blackad's refreshingly creative, yet methodical approach to brand consultancy captured our personality perfectly. The team distilled our disjointed brief into consistently engaging copy that's brought our brand to life. I could go on forever about how great it is to work with them. They just 'get it'. Whatever 'it' may be for you."

Daniel Walsh, Head of Digital, Hunts Office

Blackad instantly got us, our product and our customers. They cut through the jargon and noise usually associated with technical audio products and delivered us a new language which we use every day.

Ian Mackie, Director, Danley Distribution

"Active writing for your brand. Nailed. That’s BlackAd. Working at pace, with humour, adding value, surgically targeted, to brief. And not a single distracting typo or grammatical error in sight. It was an absolute delight to work with the team at BlackAd to turnaround all the content for the gobsmackingly large-scale new Avanti West Coast rail website – from ticket types to leaves on the line to days out – all in the right tone of voice and nicely prioritised for SEO to boot. Happy days.”

Ellie Murphy, Mobilisation Team Member and Chair of CIM Scotland, Avanti West Coast

"We contacted Blackad for a training session in report-writing, which they worked to tailor specifically for our needs. Alan is a very friendly, personable trainer, who always ensures his courses are both interactive and informative for attendees."

Genna Bard, Performance Development Officer, Historic Environment Scotland

"We needed to refresh our tone of voice, update our website, then train our team to write in the new voice. The team at Blackad got us there, and helped us learn some new skills along the way."

John Cameron, CEO, CB Technology

Our credo: a powerful, distinctive and clear voice for all

Powerful

Good content makes people read. Great content makes people act. We create the latter.

Distinctive

We create content that’s authentically, undeniably yours. And yours alone.

Clear

We make sure your words are true and understood. Without clarity, all is lost.

Testimonials

Blackad instantly got us, our product and our customers. They cut through the jargon and noise usually associated with technical audio products and delivered us a new language which we use every day.

Ian Mackie, Director, Danley Distribution

Blackad is our go-to partner when our clients are looking to develop their value proposition and content strategy. I trust them to do a great job every time.

John Hornell, Founder & Executive Creative Director, Quantify Marketing

"We needed to refresh our tone of voice, update our website, then train our team to write in the new voice. The team at Blackad got us there, and helped us learn some new skills along the way."

John Cameron, CEO, CB Technology

"Active writing for your brand. Nailed. That’s BlackAd. Working at pace, with humour, adding value, surgically targeted, to brief. And not a single distracting typo or grammatical error in sight. It was an absolute delight to work with the team at BlackAd to turnaround all the content for the gobsmackingly large-scale new Avanti West Coast rail website – from ticket types to leaves on the line to days out – all in the right tone of voice and nicely prioritised for SEO to boot. Happy days.”

Ellie Murphy, Mobilisation Team Member and Chair of CIM Scotland, Avanti West Coast

"We contacted Blackad for a training session in report-writing, which they worked to tailor specifically for our needs. Alan is a very friendly, personable trainer, who always ensures his courses are both interactive and informative for attendees."

Genna Bard, Performance Development Officer, Historic Environment Scotland

"We're so glad we found the right brand speclalists. Blackad's refreshingly creative, yet methodical approach to brand consultancy captured our personality perfectly. The team distilled our disjointed brief into consistently engaging copy that's brought our brand to life. I could go on forever about how great it is to work with them. They just 'get it'. Whatever 'it' may be for you."

Daniel Walsh, Head of Digital, Hunts Office

Our values

Craft

How can we make this even better? And how can we become even better ourselves?

Collaboration

We know words. You know your business. Let's make something great.

Consistency

One great idea needs a little luck. A series of great ideas needs process.

Surprise

We give ourselves licence to explore, uncover and delight.

Testimonials

"Active writing for your brand. Nailed. That’s BlackAd. Working at pace, with humour, adding value, surgically targeted, to brief. And not a single distracting typo or grammatical error in sight. It was an absolute delight to work with the team at BlackAd to turnaround all the content for the gobsmackingly large-scale new Avanti West Coast rail website – from ticket types to leaves on the line to days out – all in the right tone of voice and nicely prioritised for SEO to boot. Happy days.”

Ellie Murphy, Mobilisation Team Member and Chair of CIM Scotland, Avanti West Coast

"We contacted Blackad for a training session in report-writing, which they worked to tailor specifically for our needs. Alan is a very friendly, personable trainer, who always ensures his courses are both interactive and informative for attendees."

Genna Bard, Performance Development Officer, Historic Environment Scotland

Blackad instantly got us, our product and our customers. They cut through the jargon and noise usually associated with technical audio products and delivered us a new language which we use every day.

Ian Mackie, Director, Danley Distribution

Blackad is our go-to partner when our clients are looking to develop their value proposition and content strategy. I trust them to do a great job every time.

John Hornell, Founder & Executive Creative Director, Quantify Marketing

"We needed to refresh our tone of voice, update our website, then train our team to write in the new voice. The team at Blackad got us there, and helped us learn some new skills along the way."

John Cameron, CEO, CB Technology

"We're so glad we found the right brand speclalists. Blackad's refreshingly creative, yet methodical approach to brand consultancy captured our personality perfectly. The team distilled our disjointed brief into consistently engaging copy that's brought our brand to life. I could go on forever about how great it is to work with them. They just 'get it'. Whatever 'it' may be for you."

Daniel Walsh, Head of Digital, Hunts Office

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