How to prepare for interviews with senior people (and not fluff it up)
A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'Successful brands make an impact by reflecting on what they stand for. Then they say what matters, using precisely the right words.
We help you find the essence of your brand, and show you how to translate it onto the page. The result is a practical set of brand messages you can use across everything you write. Use these consistently and you’ll create conversations that convert, social channels that engage and customer support that connects.
Words are at the heart of every company’s culture. We create brand voices that inspire and motivate. Clear, bold messages your team can relate to.
The best brand messaging system is one your teams and agencies can use, simply and consistently. Yet so many attempts miss the mark.
We keep a clear commercial focus by bringing together business strategy, content strategy, brand language and culture change. Then we create brand messaging shaped around The Three Truths™.
It takes just four weeks to get to the heart of your brand, find your distinctive voice and bring it to life.
From in-depth research to a rapid discovery workshop with your senior team, we spend time establishing solid brand messaging foundations.
Using the insights from our discovery phase, we create your key messages and value proposition. To keep it authentic as well as logical, we check in with you at key points to make sure we’re never putting words in your mouths.
Next we define the linguistic techniques that translate your messaging onto the page. Precise, inspiring advice that everyone in your business can put to good use,
Lastly, we give you words that deliver results. It could be a messaging framework to help you talk to prospects at different stages of your sales pipeline. Or a positioning statement that persuades wildly different audiences that you’re the right choice.
We do training too.
"Cover the logo, and the content could've come from any of our competitors."
"Our brand guidelines offer next-to-no practical advice. Nobody knows what we’re aiming for."
"There's no common voice. Marketing, customer service and HR all do their own thing."
A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'Copywriting advice that’s free for a reason.
Get 'Which copywriter or copywriting agency should write your digital content?'A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'Helping an organisation that oversees charitable donations in the UK and abroad meant giving everything we had. 100 years of work, refreshed in 12 weeks Few organisations have spent a century helping others – but that’s exactly what Charities Aid Foundation (CAF) has done. To mark this incredible achievement, CAF was refreshing its brand. New […]
Get 'CAF – Charities Aid Foundation'Our friends at Graphical House were appointed by Ica, the Glasgow-based architecture and interior design studio. We were invited to create the brand’s value proposition. Ingenuity, profitably applied Our first job was to understand Ica’s offer and market. Co-hosted with Graphical House, we ran a half-day value proposition workshop. The team at Ica offered an […]
Get 'ICA'Technology from 10x Banking powers some of the biggest names in financial services, including Chase. The marketing team asked us to define their messaging and value statement agreed before theystarted writing their new website. Gathering the inputs We booked our first workshop to gather the components for a three-part messaging matrix. The aim: establish key […]
Get '10X Banking'24 Greville Street
London
EC1N 8SS
22 Montrose Street
Glasgow
G1 1RE
Registered in Scotland
SC304330