Brand messaging and value proposition

The art of brand messaging is knowing what to say and how to say it. Simple – or so you might think.

Successful brands make an impact by reflecting on what they stand for. Then they say what matters, using precisely the right words.

We help you find the essence of your brand, and show you how to translate it onto the page. The result is a practical set of brand messages you can use across everything you write. Use these consistently and you’ll create conversations that convert, social channels that engage and customer support that connects.

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Culture change

Language and culture.
Culture and language.

Words are at the heart of every company’s culture. We create brand voices that inspire and motivate. Clear, bold messages your team can relate to.

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Brand messaging that's easy to put into words.

The best brand messaging system is one your teams and agencies can use, simply and consistently. Yet so many attempts miss the mark.

We keep a clear commercial focus by bringing together business strategy, content strategy, brand language and culture change. Then we create brand messaging shaped around The Three Truths™.

The Three Truths™ process

It takes just four weeks to get to the heart of your brand, find your distinctive voice and bring it to life.

1

Discover

From in-depth research to a rapid discovery workshop with your senior team, we spend time establishing solid brand messaging foundations.

2

Develop

Using the insights from our discovery phase, we create your key messages and value proposition. To keep it authentic as well as logical, we check in with you at key points to make sure we’re never putting words in your mouths. 

3

Extend

Next we define the linguistic techniques that translate your messaging onto the page. Precise, inspiring advice that everyone in your business can put to good use,

4

Deploy

Lastly, we give you words that deliver results. It could be a messaging framework to help you talk to prospects at different stages of your sales pipeline. Or a positioning statement that persuades wildly different audiences that you’re the right choice.

We do training too.

What's wrong with most brand messaging?

It's bland

"Cover the logo, and the content could've come from any of our competitors."

It's unusable

"Our brand guidelines offer next-to-no practical advice. Nobody knows what we’re aiming for."

It's a wild west

"There's no common voice. Marketing, customer service and HR all do their own thing."

Resources

Guides, videos and podcasts for people who love words.

Blogs

The latest on the current affairs in content.

Case Studies

The breadth of our work is hard to put into words. But we did.

Humans

More than 100 pages of content reviewed, refreshed and rebranded. Quicker that you can say ‘tickets please’.

Get 'Humans'

Tamdhu

More than 100 pages of content reviewed, refreshed and rebranded. Quicker that you can say ‘tickets please’.

Get 'Tamdhu'

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