How to prepare for interviews with senior people (and not fluff it up)
A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'We added wag to Tails.com, helped Scottish Ballet move people with words and brought flavour to Glengoyne's packaging.
If you’re developing your tone from scratch, we help you find and use a voice that’s the perfect fit. If you’ve covered the basics but are struggling to put the theory into practice, we can help there too. We simply pick up where your current guidelines stop, to give your people a set of tone of voice principles they can actually use.
It takes just four weeks to get your brand speaking clearly, distinctively and powerfully.
First things first, we build a model of your existing brand tone of voice – stutters, stumbles, high notes and all. Then we map it against your competitive set.
Working with your senior team, we get to work on your brand messaging to make sure the ‘what’ of your content matches the ‘how’ of your tone of voice.
We show precisely how your new tone of voice works alongside your existing – or refreshed – brand guidelines.
We create the how-to guide, resources and training programme – including follow-up material – to help you manage your own tone of voice.
"Our tone of voice wasn't built for internal comms, stakeholder engagement or customer support."
"The existing tone of voice just doesn't give us what we need — a distinctive way of talking to our audiences"
"It's full of fine aspirations, but it's difficult to put our voice to work in real applications, like email and social"
A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'Copywriting advice that’s free for a reason.
Get 'Which copywriter or copywriting agency should write your digital content?'A consistent tone of voice can help you achieve great things. Find out how, with Blackad.
Get 'How to prepare for interviews with senior people (and not fluff it up)'Helping an organisation that oversees charitable donations in the UK and abroad meant giving everything we had. 100 years of work, refreshed in 12 weeks Few organisations have spent a century helping others – but that’s exactly what Charities Aid Foundation (CAF) has done. To mark this incredible achievement, CAF was refreshing its brand. New […]
Get 'CAF – Charities Aid Foundation'Our friends at Graphical House were appointed by Ica, the Glasgow-based architecture and interior design studio. We were invited to create the brand’s value proposition. Ingenuity, profitably applied Our first job was to understand Ica’s offer and market. Co-hosted with Graphical House, we ran a half-day value proposition workshop. The team at Ica offered an […]
Get 'ICA'Technology from 10x Banking powers some of the biggest names in financial services, including Chase. The marketing team asked us to define their messaging and value statement agreed before theystarted writing their new website. Gathering the inputs We booked our first workshop to gather the components for a three-part messaging matrix. The aim: establish key […]
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