The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

blog
Copywriting, Recruitment

Digital copywriter – website and social. Fixed term until 31 March 2022

Normally we write, but sometimes we hire. Today, we’re hiring. It’s a fixed-term role, from how-soon-can-you-start until 31 March 2022. […]

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Copywriting, Recruitment

Digital copywriter – community platform. Fixed term until 31 March ’22

Working for us as a digital copywriter. You’ll help one of our clients grow their global business platform. Fixed-term role until the end of March 2022.

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BlackBooks, News

Blackad recommends…

Books, TV and film recommendations from the Blackad team.

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News

A year of change: our 2020 story

Here’s the understatement of the year: 2020 has been tricky. Learn how Blackad has adapted where needed, and how the team is looking forward to 2021.

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News

A change to our scheduled programming

We won’t have a full-time marketer until early January, but we’re still available to nail your briefs, train your teams and get your brand talking with One Voice™.

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Copywriting, Recruitment

Three new copywriting roles in Glasgow or Edinburgh

Our client is looking for three copywriters (or content designers) to start before Christmas, on a full-time contract that will run until March 31 2021.

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Copywriting, Training

How to write for blogs

Stuck in a rut with blog writing? Fear not. From tone of voice to SEO, the Blackad team share their best tips for creating blog content that packs a punch.

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BlackBooks, Copywriting

Blackad bookshelf: a review of Because Internet by Gretchen McCulloch

We love words. Pair that with our frankly, distracting, obsession with GIFs and this book was an obvious choice – a comprehensive look at how the internet is changing the way we use language.

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Process, Tone of Voice

Tone of voice: five ways to get your teams on-board

Got a great brand tone of voice but not sure how to use it? From copy clinics to messaging matrixes, these tips from Blackad will get your teams on-board.

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Described as "beautiful and succinct". Shucks.