Brand Agony: Tame the Copywriting Trainer

What's the best way to turn a bunch of non-writers into competent copywriters?



The person commissioning a copywriting course has lots of choices to make. We can help. What topics should you build into the day? How do you find out what the team really needs? And what’s the best way to make sure your people apply their new skills straight away?

In this episode, Alan, Siân and Chris find a way through the complexities – and figure out how to tame the trainer.

Share your agonies (and anything else)

Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.

Or maybe you want to find out about the copywriting courses that we offer? Get in touch. 


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