The best UX content goes beyond helping the user on their journey. It reassures, explains, and brings the brand experience to life – one clear step at a time. You know you’ve cracked it when your audience glides right past, straight onto their next action.
Bad UX copywriting is something you’ll definitely notice. It turns simple tasks into frustrating chores – and former fans into die-hard refuseniks. Ones who are likely to hop, skip and bounce straight over to your competition.
"Are we asking for a user name or account name? Is log-in the same as login?"
"Does our UX copy work for people with cognitive impairments? What about people using screen readers?"
"We love our developers. But ‘variable not found’ probably isn’t the best error message to help a user on their way."