Maybe you’ve got the right team but you’re not getting the right results. Perhaps your content team is nailing your brand voice, but the rest of your organisation isn’t following suit.
We dig into your workflows to find the weak spots. Then we design a process that fixes any issues and paves the way to great content. Because there’s no ‘typical’ team, there’s no one-size-fits-all answer – we create your process specifically for you.
We know what gets in-house content teams up in the morning. And what keeps them up at night (deadlines and legal teams, mostly).
We use this inside-out understanding to help you establish systems that set your content team up for success – from managing content requests to streamlining the route to sign off.
“The work gets rushed through. It’s an afterthought at best, and the quality is suffering.”
“We tried a writing course, but we still have the same issues, including countless amends.”
“We’re spending way too much effort on re-work and re-briefs. Morale is down, and tensions are up.”
Five steps towards helping your team hit briefs, meet deadlines and stop errors getting past the first draft.
We read your content, meet your team, and gather perspectives on what’s working – and what isn’t. We might even ask to sit in on some meetings. Our goal: to map your process from start to finish so we can see where our input will be most valuable.
We design your process, starting with outputs and then work our way back to define each step. This is where we highlight if you need new platforms, resources or skills.
We run you through the process from start to finish so you can check everything makes sense before we introduce it to your team. Then we run a short proof of concept session, taking your team through a live project from start to finish.
Designing a process is one thing, making it stick is another.
We stack the odds in your favour with a kick-off session for your whole team. We introduce the process in an interactive and engaging format – to get buy-in, boost understanding and build team spirit.
A month after launch, we check in with you to see how things are going. If the answer is anything other than ‘outstanding’ we’ll refine the process again.
It’s no easy task. But we’ve got you covered.Get 'The Blackad Guide to Deciding Who Should Write Your Content'
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