The content agency for adventurous brands

We help brands speak with one true voice, to deliver one true strategy for growth. Across copywriting, messaging, training and recruitment, our approach unites everyone who uses words in your organisation.

This is more than content. This is stronger language.



Guides, videos and podcasts for people who love words.


Blackad instantly got us, our product and our customers. They cut through the jargon and noise usually associated with technical audio products and delivered us a new language which we use every day.

Ian Mackie, Director, Danley Distribution

Blackad is our go-to partner when our clients are looking to develop their value proposition and content strategy. I trust them to do a great job every time.

John Hornell, Founder & Executive Creative Director, Quantify Marketing

"We needed to refresh our tone of voice, update our website, then train our team to write in the new voice. The team at Blackad got us there, and helped us learn some new skills along the way."

John Cameron, CEO, CB Technology

"Active writing for your brand. Nailed. That’s BlackAd. Working at pace, with humour, adding value, surgically targeted, to brief. And not a single distracting typo or grammatical error in sight. It was an absolute delight to work with the team at BlackAd to turnaround all the content for the gobsmackingly large-scale new Avanti West Coast rail website – from ticket types to leaves on the line to days out – all in the right tone of voice and nicely prioritised for SEO to boot. Happy days.”

Ellie Murphy, Mobilisation Team Member and Chair of CIM Scotland, Avanti West Coast

"We contacted Blackad for a training session in report-writing, which they worked to tailor specifically for our needs. Alan is a very friendly, personable trainer, who always ensures his courses are both interactive and informative for attendees."

Genna Bard, Performance Development Officer, Historic Environment Scotland

"We're so glad we found the right brand speclalists. Blackad's refreshingly creative, yet methodical approach to brand consultancy captured our personality perfectly. The team distilled our disjointed brief into consistently engaging copy that's brought our brand to life. I could go on forever about how great it is to work with them. They just 'get it'. Whatever 'it' may be for you."

Daniel Walsh, Head of Digital, Hunts Office



We’re in London, Glasgow and wherever you need us.


The five pillars of stronger language.


Content and tone of voice training

For your copywriters or your customer service team. On SEO or voice. Our training is designed for your team, from scratch.


Content recruitment

We start where others don't: we're writers who find writers.


Content operations consultancy

How do you build a content team? What will make your writers more effective? Find out how we helped and Universities Scotland.



Lately, we've written an Alexa skill for Channel 4, blogs for and a film for Tamdhu. But we don't go on about it.


Brand language, messaging and content strategy

What should your business be famous for? Tell the world with messaging that's clear, distinctive and powerful.


About Us

Stronger language since 2002.

Words are at the heart of every company’s culture. We create clear, bold messages your team can truly relate to, developing a brand voice that inspires and motivates.

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