The copywriting agency for adventurous brands

We're a copywriting agency based in London and Glasgow. We work with agencies and brands.

Our work cuts across copywriting, messaging, training and recruitment.

It's an approach that brings together everyone who uses words in your organisation.

We call it stronger language.


The copywriting agency for adventurous brands


Guides, videos and podcasts for people who love words.


Blackad instantly got us, our product and our customers. They cut through the jargon and noise, and delivered a new language which we use every day.

Ian Mackie, Director, Danley Distribution

Blackad is our go-to partner when our clients are looking to develop their value proposition and content strategy. I trust them to do a great job every time.

John Hornell, Founder & Executive Creative Director, Quantify Marketing

"It was an absolute delight to work with Blackad to turnaround all the content for the gobsmackingly large Avanti West Coast rail website – all in the right tone of voice and nicely prioritised for SEO to boot.”

Ellie Murphy, Chair, CIM Scotland

"Blackad's refreshingly creative, yet methodical approach to brand consultancy captured our personality perfectly. They just 'get it'. Whatever 'it' may be for you."

Daniel Walsh, Head of Digital, Hunts Office

"I really enjoyed working with Blackad on a messaging project. Their appraoch allowed us to involve our wider team, and help us achieve our goal. Impressive Post-it note usage too!"

Penny Godfrey, Marketing Director, Proactis

"I'm ashamed. Blackad have been so consistently amazing for years, I've ended up taking them for granted. Please don't leave me – I can change."

Dave Ward, Executive Creative Director, Create Future

"Don’t muck about. Just call Blackad. We do."

Dino Squillino, Creative Director, Everyone

"With some jobs, there will come a time when you think to yourself 'how the hell am I going to get that sorted?' That's when I reach for the phone and call Blackad."

Neil Wallace, Creative Director, O Street

"Blackad is our go-to agency for content consultancy. They just seem to ‘get it’. If your brand needs words, book them now."

Vincent Howard, Senior Digital Marketing Manager, Open Banking

"Blackad consistently match us with resources that seamlessly blend with our in-house team."

Fiona McGowan, Content and Channel Engagement, Scottish Enterprise



Copywriters in London, Glasgow and wherever you need us.


The five pillars of stronger language.


Content and tone of voice training

For your copywriters or your customer service team. On SEO or voice. Our training is designed for your team, from scratch.


Content recruitment

We start where others don't: we're copywriters who find copywriters, usually for roles in London, Glasgow and Edinburgh.


Content operations consultancy

How do you build a content team? What will make your writers more effective? Find out how we helped and Universities Scotland.



Lately, we've written an Alexa skill for Channel 4, blogs for and a film for Tamdhu. But we don't go on about it.


Brand language, messaging and content strategy

What should your business be famous for? Tell the world with messaging that's clear, distinctive and powerful.


About Us

Stronger language since 2002

18 years ago, digital didn't understand brand voice and brand voice didn't understand digital. We wanted to change that.

So we developed an approach to brand messaging and tone of voice that works across channels and teams – from customer service emails to homepage headlines.

Now with offices in Glasgow and London, we work with creative agencies and directly with clients. We consult, we write, we train, and we recruit.

Get our newsletter on words and brands

Described as "beautiful and succinct". Shucks.