Copywriting training courses

We design copywriting training around your team, your audiences and your words. From scratch, every time.

Our copywriting courses are built around nothing but the good stuff. Just ask the teams at Total Exploration & Production, Edinburgh International Festival, QVC, ScottishPower Energy Networks, Draper Exprit or Tails.com.

We trawl through your outputs, and we find out what really matters to your business, your customers and your people. Then we design a course just for your team – complete with examples and exercises based on your real content.

We normally deliver training in-person in London and throughout the UK. But while the world’s in lockdown, we’re delivering live, private courses online. So you don't just get to enjoy your own biscuits – you get a full recording and access to the day’s idea-packed whiteboard. 

Total, Draper Esprit and QVC asked us to deliver their copywriting and brand language training.

Here's why.

The brand voice is tricky

“Our agency makes it look easy. But we can’t ask them to write everything.”

The tone is up and down

“Preeti is brilliant. Steph is new. And Peter finds it hard to loosen up.”

The content doesn't connect

“We publish a lot of stuff, but we’re not seeing the engagement to match the effort.”

Building your training programme

We know what it takes to change minds, win hearts and get your brand working harder – with our five-stage Cultured Words process.

1

Discovery

We read your brand documents and your team’s latest work. We delve into your process. We might even shadow your sales or customer service team to see how they communicate day-to-day.

It sounds comprehensive because it is. By the time we’ve finished, we understand exactly how your copywriting team produce content, and what you need from us.

2

Session design

We flex our culture and language framework to create a deeply practical, relevant copywriting training programme that answers the needs of your team.

We use the best (and worst) examples from your content to create exercises that show your team exactly how your brand language works, and how to apply it to everything they do.

3

Sign off

We agree all of the course content with you before we run your copywriting training. So you’ll know what we deliver is exactly what you and your team need.

4

Delivery

People learn more when they’re having fun. So, we facilitate brilliant discussions, direct people to find their own answers and pack each session with practical exercises. Above all, we make sure your people are creatively involved from the start.

5

Evaluation

Tell us how we did. Not only is this a great way of getting your team to reflect on what they’ve learned, it helps us refine our approach to your take-home material and follow-up sessions.

Resources

Guides, videos and podcasts for people who love words.

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The latest on the current affairs in content.

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Described as "beautiful and succinct". Shucks.