The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio
Copywriting, Training

Sense check the spell check

Whether it’s Word, Google Docs or Grammarly, AI tools have committed some howlers in their time. Here are Blackad’s tips on how to embrace the support without any risk to your reputation.

Read More

How to become a copywriter (according to the Blackad team)

So, you want to be a copywriter. Read on for advice on breaking into the business, according to the Blackad team. It takes one to know one.

Read More
Copywriting, Recruitment, UX

Do copywriters dream of electric competitors?

It’s true that technology is getting smarter than ever. Robotics can already prepare and serve food. But will robots start taking over from copywriters? Blackad investigates.

Read More
Copywriting, Recruitment

What are the different types of copywriter?

Want to become a copywriter, or hire one for a project? Get up to speed with the different types of copywriter first with this handy guide from Blackad.

Read More
Brand Language, Value Proposition

Value propositions in B2B marketing

Does your B2B company really need a value proposition? The short answer is ‘yes’. Find out why in this handy blog article from Blackad, packed with pro insights.

Read More
Brand Language, Copywriting, Process, UX

Spoilt for voice: our pick of the best branded Alexa skills

These brands have all used scripted content to bring the best of their business to audiences in a new, more vocal way. With an Amazon Alexa. Find out more with Blackad.

Read More

Blackad bookshelf: Make Time by Jake Knapp and John Zeratsky

We’re still figuring out how to juggle housework, home-schooling and our jobs. Make Time was the right choice to level-up our productivity. Find out how with Blackad.

Read More
Copywriting, Process

Typos and the art of not looking stupid

Typos are small mistakes with big consequences. We’ve got some nifty tricks to keep our copy clean. Find out more with Blackad.

Read More
Copywriting, SEO

SEO how we did it:

For an online-only businesses like, discoverability and engagement are mission-critical. Find out how Blackad got to position zero.

Read More

Your inbox needs BlackMail

Get fortnightly tips, finds and insights from the world of words. Described as "beautiful and succinct". Shucks.