The Blackad List

You wouldn't interview a Hollywood A-lister without being fully prepared. So make sure you're completely ready before talking to your senior subject matter experts. They're the stars of your business.

Illustration showing a copywriter and schnauzer listening to the radio
Podcast

Brand Agony podcast: My Grief with Briefs

Clients and agencies want to produce great work. So why does so much content work to meet the client’s brief?

Read More
Video

Vlog: site structure and SEO

What do we mean by a ‘good structure’ when it comes to your webpage? And how do you implement it?

Read More
Podcast

Brand Agony podcast: another technical glitch

When it comes to content, how much technical detail is enough? And how much is too much?

Read More
Podcast

Brand Agony podcast: my tone deaf brand

Is it ever right for a brand’s tone of voice to change from one day to the next?

Read More
Podcast

Brand Agony podcast: my approvals hell

Getting content signed off is hard.

Read More
Video

Webinar: lifting out of lockdown the new brand messaging rules

How will successful brands talk about the shift from total lockdown to gradual easing… and beyond?

Read More
Podcast

Brand Agony podcast: should you use a freelance copywriter or not?

You’ve got a whopper of a project you need to deliver in a hurry. It needs words. Lots and lots of well-written words.

Read More
Podcast

Brand Agony podcast: boost the value of your value proposition copywriting

Messaging gets muddled when the value proposition is left to chance.

Read More
Guide

The Terrible Tone of Voice Playbook

Copywriting advice that’s free for a reason.

Read More
Podcast

Little Agonies podcast: terrible tone of voice playbook

What is it that turns a merely bad tone of voice into a truly obnoxious one?

Read More

Your inbox needs BlackMail

Get fortnightly tips, finds and insights from the world of words. Described as "beautiful and succinct". Shucks.