When it comes to content, how much technical detail is enough? And how much is too much?
What’s the best copywriting approach for highly technical products, such as analytics support for pension trustees, or digital twin tools for offshore energy?
If you’re writing specification sheets and white papers, the answer is pretty obvious – go large and go technical.
But what about the homepage and landing page? Is there a way of selling to the main buyers – without annoying the people who just came for the amperes, ohms and microns?
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