Clients and agencies want to produce great work. So why does so much content work to meet the client's brief?
How do you brief a copywriter? In the past, the answer was to send them a written brief, then wait for the words to roll in.
But is a written brief always the answer? Probably not, especially when your words and commercial strategy need to line up.
In this episode of our Brand Agony podcast, we look at three possible causes of death for the traditional process, and offer a way through the calamity of mis-briefs, re-briefs and non-briefs.
Share your agonies (and anything else)
Got a brand agony you’d like us to answer? Send an email to firstname.lastname@example.org and we’ll do our very best to help.
Or perhaps you need some help with briefing your own content creators? We can help smooth the kinks out of your process.