The Blackad List

You wouldn't interview a Hollywood A-lister without being fully prepared. So make sure you're completely ready before talking to your senior subject matter experts. They're the stars of your business.

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BlackBooks, News

Blackad recommends…

Books, TV and film recommendations from the Blackad team.

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News

A year of change: our 2020 story

Here’s the understatement of the year: 2020 has been tricky. Learn how Blackad has adapted where needed, and how the team is looking forward to 2021.

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News

A change to our scheduled programming

We won’t have a full-time marketer until early January, but we’re still available to nail your briefs, train your teams and get your brand talking with One Voice™.

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Copywriting, Training

How to write for blogs

Stuck in a rut with blog writing? Fear not. From tone of voice to SEO, the Blackad team share their best tips for creating blog content that packs a punch.

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BlackBooks, Copywriting

Blackad bookshelf: a review of Because Internet by Gretchen McCulloch

We love words. Pair that with our frankly, distracting, obsession with GIFs and this book was an obvious choice – a comprehensive look at how the internet is changing the way we use language.

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Process, Tone of Voice

Tone of voice: five ways to get your teams on-board

Got a great brand tone of voice but not sure how to use it? From copy clinics to messaging matrixes, these tips from Blackad will get your teams on-board.

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Process, Value Proposition

Five rules for a great value proposition

What are the components of a great value proposition? And how can you unlock the right messaging? Blackad reveals five rules, and how to follow them.

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Copywriting, Tone of Voice

How to keep your tone of voice consistent

A consistent tone of voice can help you achieve great things. Find out how, with Blackad.

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Copywriting, Training

Sense check the spell check

Whether it’s Word, Google Docs or Grammarly, AI tools have committed some howlers in their time. Here are Blackad’s tips on how to embrace the support without any risk to your reputation.

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Uncategorized

How to become a copywriter (according to the Blackad team)

So, you want to be a copywriter. Read on for advice on breaking into the business, according to the Blackad team. It takes one to know one.

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