You wouldn't interview a Hollywood A-lister without being fully prepared. So make sure you're completely ready before talking to your senior subject matter experts. They're the stars of your business.
How do you take a value proposition and put it to work?
Read MorePessimists think AI will kill copywriting. Optimists reckon things are about to get very interesting.
Read MoreMarketing professionals love their language – and their labels.
Read MoreAlan, Helen and Chris talk about how much brand voice you should put into your microcopy.
Read MoreThere are lots of reasons to boost the writing skills of your in-house team.
Read MoreWriting your content is hard enough when you’ve got a full team of in-house people – or an ample budget to bring in outside help.
Read MoreDogs are engaging. Fish tacos are engaging. Nice new clothes are engaging too. But John’s B2B content for his electronics manufacturing business? Not so much.
Read MoreOptimise for search?Or optimise for brand? Can content really convey your brand’s tone of voice, nail your offer AND tick […]
Read MoreYou’ve adapted your service to what we’re begrudgingly calling ‘the new normal’. But have you stopped to fine-tune your value proposition?
Read MoreEvery marketing professional has their own brand language bête noire. Each episode, the content consultancy team at Blackad answer a listener’s brand agony letter – working from diagnosis, through treatment, and finally onto staying healthy. Listen to all episodes on our multiplayer ➡️
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