The Blackad List

You wouldn't interview a Hollywood A-lister without being fully prepared. So make sure you're completely ready before talking to your senior subject matter experts. They're the stars of your business.

Illustration showing a copywriter and schnauzer listening to the radio
Podcast

Brand Agony podcast: Squeezing More from Your Value Proposition

How do you take a value proposition and put it to work?

Read More
Podcast

Brand Agony podcast : AI Robots Ate My Copywriting Job

Pessimists think AI will kill copywriting. Optimists reckon things are about to get very interesting.

Read More
Podcast

Brand Agony podcast: Mission, Vision, Values. Rock, Paper, Scissors.

Marketing professionals love their language – and their labels.

Read More
Podcast

Brand Agony podcast: Tone of Voice Killed My User Experience

Alan, Helen and Chris talk about how much brand voice you should put into your microcopy.

Read More
Podcast

Little Agonies podcast: copywriting course correction

There are lots of reasons to boost the writing skills of your in-house team.

Read More
Podcast

Brand Agony podcast: Words on a Limited Budget

Writing your content is hard enough when you’ve got a full team of in-house people – or an ample budget to bring in outside help.

Read More
Podcast

Brand Agony podcast: Mend My Broken Engagement

Dogs are engaging. Fish tacos are engaging. Nice new clothes are engaging too. But John’s B2B content for his electronics manufacturing business? Not so much.

Read More
Guide

SEO and brand copywriting – our guide to getting the balance right

Optimise for search?Or optimise for brand?  Can content really convey your brand’s tone of voice, nail your offer AND tick […]

Read More
Video

Webinar: adapt your value proposition

You’ve adapted your service to what we’re begrudgingly calling ‘the new normal’. But have you stopped to fine-tune your value proposition?

Read More
Podcast

Every episode of the Brand Agony copywriting podcast

Every marketing professional has their own brand language bête noire. Each episode, the content consultancy team at Blackad answer a listener’s brand agony letter – working from diagnosis, through treatment, and finally onto staying healthy. Listen to all episodes on our multiplayer ➡️

Read More

Your inbox needs BlackMail

Get fortnightly tips, finds and insights from the world of words. Described as "beautiful and succinct". Shucks.