Brand Agony: proofreading, writing and team arithmetic

In this episode we give proofreading a thorough once-over.



Clasp your face in horror at the dodgy spelling on your website. Pay thousands to fix the wonky phone number on your voiceover. Or mumble something unmentionable at the corporate Tweet that just doesn’t make any sense.

This week, the Brand Agony team look at modern tools, how to set high standards, and the issues that often lie beneath.

Share your agonies (and anything else)

Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.

Or maybe you’re looking for a more in-depth copywriting course. We’d love to hear from you. 

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