Unlocking the language behind centuries of history.
The task: help develop this charity’s new brand identity, then write compelling content to match.
Many stories under one roof
Mount Stuart is a striking 19th-century mansion, ancestral home of the Marquesses of Bute. From its world-renowned gardens to its extensive art collection, every inch of Mount Stuart is rich with history and significance. Operating as a charity, it has to balance many different commitments – to education, the island, progress, and the past. Commissioned by our friends at Graphical House, our job was to communicate the full scope of their offering, and give online visitors a better idea of what to expect from a trip to Mount Stuart.
Meeting the team behind the mansion
A visit to Mount Stuart and a full tour of the grounds gave us some of the insight we needed. We soon had a good grasp of how the organisation works. But it wasn’t until we started chatting to the people that we really started to understand Mount Stuart. That began with a full brand language and value proposition workshop, bringing together every part of the team.
In another one fascinating day, we met everyone from the gardens team to the custodians of the precious archives. Our informal interviews revealed that it’s the staff, the Mount Stuart ‘family’, that are the true fabric of the organisation.
The voice of the team, unlocked
Our discovery during these visits inspired a new value proposition. We also refreshed the organisation’s values, as well as crafting a new personality and messaging.
From these, we created web content that tells the full story of Mount Stuart, It’s engaging and inspiring, as well as functional and easy to navigate. At last, the organisation’s true breadth of history, hard work and connections with the community are open for all to appreciate.
What’s your unique story? Let’s tell it.