The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio
Copywriting, SEO

How to write SEO-friendly headers

Well-written headers are a must if you’d like your online content to stand out. Find out how to optimise H1s, H2s and beyond for search with Blackad.

Read More
Brand Language

Clarity is key: brands washing their hands of damage control

Clear, concise messaging makes an impact. Learn why mixed messages and fluffy language are best avoided, with Blackad.

Read More
Brand Language, Value Proposition

Is your COVID-19 messaging essential?

Do you really need to change your brand messaging during the pandemic? Learn why it could be better to let your actions do the talking, with Blackad.

Read More
Copywriting, Process

How to give great copy feedback

There are many ways to be a great client. One of them is to provide your copywriter with feedback they can work with. Find out how with Blackad.

Read More
Copywriting

Kind words cost nothing

Kind words cost nothing. That’s why at Blackad, we’re giving back during the coronavirus pandemic. Learn more.

Read More
Copywriting, News

We’re open later. And earlier.

Lots of schedules have changed during the pandemic, and we want to help. You can now book a call with Blackad between 8am and 10pm. Find out more here.

Read More
BlackBooks, Copywriting

Blackad book review: Clout, The Art and Science of Influential Web Content

Want to write great content? Clout: the Art and Science of Influential Web Content by Colleen Jones could help. Read the Blackad book review.

Read More
BlackBooks, Copywriting

Blackad Bookshelf: Can I Change Your Mind by Lindsay Camp

Want to write persuasive content? Can I Change Your Mind? by Lindsay Camp could help. Read the Blackad book review.

Read More
BlackBooks, Copywriting

Blackad Bookshelf: Don’t Make Me Think, by Steve Krug

Steve Krug’s Don’t Make Me Think was first published in 2000, but his examination of web usability is still spot-on. Learn more in the Blackad book review.

Read More

Your inbox needs BlackMail

Get fortnightly tips, finds and insights from the world of words. Described as "beautiful and succinct". Shucks.