The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio
Process

How to scale your content process to match your business

You’ve not got the wrong people. You’ve got the wrong content process. Find out how to make your content-creation systems stronger with Blackad.

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Process

How we made professional videos during lockdown

Lockdown’s hard enough without having to assemble a pro crew to shoot videos. Find out how Blackad filmed three clips without shaky takes and shoddy edits.

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Brand Language, Process, Tone of Voice

Using social media during a global pandemic: advice for brands

Your audience is glued to social, so now’s the time to perfect your posting. But, COVID-19 has shifted the rules. Blackad reveal everything you need to know.

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BlackBooks, Copywriting

Blackad bookshelf: a review of First You Write a Sentence, by Joe Moran

As you’d expect, our bookcases are creaking with titles on this topic, so we set out to find one that sounded different. Find out what the Blackad team thought.

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Process

Are you writing for you, your audience, or SEO?

Creating high-quality online content means writing for your audience, not yourself. Find out with Blackad how well you know your audience.

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Process, SEO

How buyer personas can help your SEO

Writing great SEO content starts with understanding what motivates your audience. Learn more about the importance of buyer personas with Blackad.

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Brand Language

Lifting lockdown: five principles to help you prepare

Your brand purpose may have changed slightly during the pandemic. Prepare for post-lockdown content marketing with Blackad.

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SEO, UX

Why website ‘Coming Soon’ pages are a bad idea for SEO

Website coming soon pages are best avoided. Why? It’s always best to leave some content up to help users, and boost your SEO. Find out more with Blackad.

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Brand Language

How sharing topical content affects your brand positioning

Topical content can be great for your brand, but only when relevant. Find out how what you share affects your brand positioning, with Blackad.

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