The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio

Copywriting

You’ve got another think coming

Do you do things off your own back, or your own bat? Language changes, and as writers, we must decide whether to change with it. Learn more with Blackad.

BlackBooks, Process

Blackad Bookshelf: Content Strategy for the Web, by Kristina Halvorson

Discover Kristina Halvorson’s Content Strategy for the Web, the definitive guide to getting your content under control. Read the Blackad book review.

Process, Training

Our tips for running an in-house training course

At Blackad, we’ve been running copywriting workshops courses since 2002. Planning your own in-house course? These gems will help you hit the mark.

BlackBooks, Training

Blackad Bookshelf: Presentation Zen, by Garr Reynolds

Discover Presentation Zen by Garr Reynolds – a book on giving excellent presentations. Read the Blackad review.

Tone of Voice, Training

Tone of voice analysis: Method cleaning products

How does Method make cleaning products less boring? By taking brand language to the depths of the product. Learn more with Blackad.