The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio
Tone of Voice

Why your online and offline brand marketing should match

Is your offline process undermining your online excellence? Find out how to create a positive, consistent user experience – with Blackad.

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Process

Get Copy Approved, Without the Drama

You’ve done the research, written the piece and polished it. You just need to get it signed off. Read Blackad’s expert tips for speeding up the process.

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Brand Language, Interviews

Arnold Clark on lifting out of lockdown

Arnold Clark is the largest family-run independent car dealer in Europe. Discover how they approached business during the COVID-19 pandemic, with Blackad.

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Copywriting, Process

Digital copywriting: how to get your work signed off

Getting copy signed off presents plenty of challenges. Our content-writing experience has taught us how to smooth out the process. Learn more with Blackad.

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Process, Training

Do you need a digital copywriter? Or a digital copywriting course?

You need online content, but should you hire a copywriter? Or book a training course for your own team? Find out with Blackad.

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SEO

Why is Google changing my meta descriptions?

Google doesn’t always choose to use the meta descriptions you provide it with – but that’s not necessarily a bad thing. Find out why with Blackad.

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Brand Language

Socially-distanced marketing: get creative with your brand values

You should be able to apply you brand values to everything you do. That includes how you adapt to social distancing rules. Learn more with Blackad.

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Process

How we made podcasts during lockdown

Creating a podcast is tricky, but oh-so-rewarding. Discover how Blackad successfully recorded their podcast series, Brand Agony, during lockdown.

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Uncategorized

Hygiene genies: the importance of reassuring brand language

It’s important to ensure your brand language is reassuring your customers during the pandemic. Let Blackad show you how.

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