Brand Agony: my grief with briefs

Clients and agencies want to produce great work. So why does so much content work to meet the client's brief?



We look at three possible causes, and offer a way through the calamity of mis-briefs, re-briefs and non-briefs.

Share your agonies (and anything else)

Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.

Or perhaps you need some help with briefing your own content creators? We can help smooth the kinks out of your process


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Described as "beautiful and succinct". Shucks.