The Blackad List

You wouldn't interview a Hollywood A-lister without being fully prepared. So make sure you're completely ready before talking to your senior subject matter experts. They're the stars of your business.

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SEO, UX

Why website ‘Coming Soon’ pages are a bad idea for SEO

Website coming soon pages are best avoided. Why? It’s always best to leave some content up to help users, and boost your SEO. Find out more with Blackad.

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Brand Language

How sharing topical content affects your brand positioning

Topical content can be great for your brand, but only when relevant. Find out how what you share affects your brand positioning, with Blackad.

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Copywriting, SEO

How to write SEO-friendly headers

Well-written headers are a must if you’d like your online content to stand out. Find out how to optimise H1s, H2s and beyond for search with Blackad.

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Brand Language

Clarity is key: brands washing their hands of damage control

Clear, concise messaging makes an impact. Learn why mixed messages and fluffy language are best avoided, with Blackad.

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Brand Language, Value Proposition

Is your COVID-19 messaging essential?

Do you really need to change your brand messaging during the pandemic? Learn why it could be better to let your actions do the talking, with Blackad.

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Copywriting, Process

How to give great copy feedback

There are many ways to be a great client. One of them is to provide your copywriter with feedback they can work with. Find out how with Blackad.

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Copywriting

Kind words cost nothing

Kind words cost nothing. That’s why at Blackad, we’re giving back during the coronavirus pandemic. Learn more.

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Copywriting, News

We’re open later. And earlier.

Lots of schedules have changed during the pandemic, and we want to help. You can now book a call with Blackad between 8am and 10pm. Find out more here.

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BlackBooks, Copywriting

Blackad book review: Clout, The Art and Science of Influential Web Content

Want to write great content? Clout: the Art and Science of Influential Web Content by Colleen Jones could help. Read the Blackad book review.

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BlackBooks, Copywriting

Blackad Bookshelf: Can I Change Your Mind by Lindsay Camp

Want to write persuasive content? Can I Change Your Mind? by Lindsay Camp could help. Read the Blackad book review.

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