The Blackad List

You wouldn't interview a Hollywood A-lister without being fully prepared. So make sure you're completely ready before talking to your senior subject matter experts. They're the stars of your business.

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Brand Language

Socially-distanced marketing: get creative with your brand values

You should be able to apply you brand values to everything you do. That includes how you adapt to social distancing rules. Learn more with Blackad.

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Process

How we made podcasts during lockdown

Creating a podcast is tricky, but oh-so-rewarding. Discover how Blackad successfully recorded their podcast series, Brand Agony, during lockdown.

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Uncategorized

Hygiene genies: the importance of reassuring brand language

It’s important to ensure your brand language is reassuring your customers during the pandemic. Let Blackad show you how.

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Process

How to scale your content process to match your business

You’ve not got the wrong people. You’ve got the wrong content process. Find out how to make your content-creation systems stronger with Blackad.

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Process

How we made professional videos during lockdown

Lockdown’s hard enough without having to assemble a pro crew to shoot videos. Find out how Blackad filmed three clips without shaky takes and shoddy edits.

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Brand Language, Process, Tone of Voice

Using social media during a global pandemic: advice for brands

Your audience is glued to social, so now’s the time to perfect your posting. But, COVID-19 has shifted the rules. Blackad reveal everything you need to know.

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BlackBooks, Copywriting

Blackad bookshelf: a review of First You Write a Sentence, by Joe Moran

As you’d expect, our bookcases are creaking with titles on this topic, so we set out to find one that sounded different. Find out what the Blackad team thought.

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Process

Are you writing for you, your audience, or SEO?

Creating high-quality online content means writing for your audience, not yourself. Find out with Blackad how well you know your audience.

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Process, SEO

How buyer personas can help your SEO

Writing great SEO content starts with understanding what motivates your audience. Learn more about the importance of buyer personas with Blackad.

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Brand Language

Lifting lockdown: five principles to help you prepare

Your brand purpose may have changed slightly during the pandemic. Prepare for post-lockdown content marketing with Blackad.

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