Services
skip navigation
Web copywriting courses | Traditional copywriting training | Blackad

Copywriting courses

Train your people. Sort your digital style and tone.
For 25% less.

Got some budget you need to spend before March 31 comes hurtling towards us?.

Most of our clients are shifting their marketing budgets online. As web copywriters, this makes us happy. But it can place strains on the people doing the day-to-day work back in the client's offices:


  •   Web style - knowing what's right and wrong, especially on fiddly, technical issues
    •
  •   Effectiveness - understanding how (and why) people click
    •
  •   Tone - poor consistency across the site
    •

    That's why we run our tailored web copywriting courses. And it's why we write detailed, example-laden web copywriting guides. But only a few clients have the budget to buy both.

    We want to change that. Which is why we're offering a whopping 25% off our usual combined rate for a one day web copywriting course and a web copywriting guide.

    The usual combined cost was £5500 + VAT. This trains up to 12 people - and it gets you a fully personalised manual, covering the things you actually care about. Book before March 31, though, and we're bringing that price down to £4125 + VAT. If you can find a tailored course on its own for under £350 a head (based on 12 attendees), we'd be surprised. And one with a tailored guide too? Happy hunting.

    Work in the public sector? We're offering even bigger discounts - but again, the deadline for booking is March 31.

    Email copywriter@blackad.co.uk or call 0845 838 0612.

    Web copywriting course - learn to write powerful online copy

    Now for the part of the site where we switch from 'we' to 'me' (the ego-maniacal Alan Black).

    From AXA to Travelex, I've taught hundreds of people how to write for the web.

    The Blackad difference? The course is led by me - a real, live web copywriter. I go way, way beyond the limits of typical web copywriting courses, offering strategic insights and practical tips you just can't find in books.

    I use your copy in the examples. I use your pages in the exercises. And I give you insights that come from working on the web since 1997.

    Each web copywriting course is built to meet the precise needs of each group. I work with you to get it right. Oh, and you can choose from a two day, one day or half day course.

    Learn to write web copy - web copywriting course outline (Adobe Acrobat, 90KB)

    Email copywriter@blackad.co.uk or call 0845 838 0612.

    Traditional copywriting course

    Are you responsible for the words on your employer's brochures, advertisements, website or letters? Do you work in advertising, graphic design or digital – and need to give your clients advice on how they should write?

    This two day, one day or half day course is packed with revelations and lots of practical exercises – as well as hints and tips which can save you time and hassle.

    By applying what you learn on the course, you'll have leaner, fitter copy – words that tell people what they want to know, and gets them following your calls to action like never before.

    Learn to write traditional copy - copywriting course outline (Adobe Acrobat, 109KB)

    Email copywriter@blackad.co.uk or call 0845 838 0612.

    Client testimonials for my copywriting courses

    The course was very well prepared and tailored to our specific training needs. Practical exercises were used to help us apply the skills covered in the seminar. Enjoyable and worthwhile.

    Marie McDermott, Assistant Brand Manager
    Matthew Algie, Glasgow

    Blackad delivered a one day "Writing For The Web" course for us earlier this year, and I would highly recommend them.

    Blackad were friendly, professional and extremely helpful in planning the course. They really took time to understand our needs and tailored the course content and delivery to enable us to get the best out of the day. In addition, they fully consulted with me on all aspects of the course - very much a partnership approach.

    As well as gaining new skills, ideas and confidence, our staff enjoyed the day spent with the trainer and welcomed his style of delivery. His passion and enthusiasm for his work is catching!

    Jane Black, Personnel Manager
    Edinburgh & Lothians Tourist Board

    Blackad really do make our whites even whiter! Working on copy for a number of our clients they never disappoint us (or our clients). We've even taken the plunge into using Blackad to train our own folks on the basics of compelling copy, with great results. I would definitely recommend their services (unless we need them first obviously).

    Peter Gillespie, Director, Sales & Marketing
    Search Consultancy Ltd, Glasgow


    Find out more, email copywriter@blackad.co.uk