Copywriting courses

In-house courses led by a web copywriter

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Web copywriting course - learn to write powerful online copy

From Edinburgh and Lothians Tourist Board to emarketing experts Parallel 56, I've taught hundreds of people how to write for the web.

The Blackad difference? The course is led by me - a real, live web copywriter. I go beyond the limits of typical plain English courses, offering insights and practical tips you just can't find in books.

All-in-all, it's about giving your team the word power to connect your audience to your brand, via the web. There's a campaign out there to call this "online verbal identity". But I think that sounds silly.

Each web copywriting course is built to meet the precise needs of each group. I work with you to get it write. Er, right. Oh, and you can choose from a half day or one day course.

Learn to write web copy - web copywriting course outline (Adobe Acrobat, 90KB)

Email copywriter@blackad.co.uk or call 0845 838 0612.

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Traditional copywriting course

Are you responsible for the words on your employer's brochures, advertisements, website or letters? Do you work in advertising, graphic design or new media – and need to give your clients advice on how they should write?

This half day or one day course is packed with surprising revelations and lots of practical exercises – as well as hints and tips which can save you a lot of time and hassle.

By applying what you learn on the course, you'll have leaner, fitter copy – that tells people what they want to know, and gets them following your calls to action like never before.

Learn to write traditional copy - copywriting course outline (Adobe Acrobat, 109KB)

Email copywriter@blackad.co.uk or call 0845 838 0612.

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Could grants cover 50 per cent of your training costs?

Some of my clients have secured grants to cover up to HALF of their training costs. Of course, there's a catch. Or rather, catches.

Your company must be based in Glasgow, and there's a set of other criteria you'll have to meet.

Want to find out more? Email copywriter@blackad.co.uk or call 0845 838 0612.

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Client testimonials for my copywriting courses

The course was very well prepared and tailored to our specific training needs. Practical exercises were used to help us apply the skills covered in the seminar. Enjoyable and worthwhile.

Marie McDermott, Assistant Brand Manager
Matthew Algie, Glasgow

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Blackad delivered a one day "Writing For The Web" course for us earlier this year, and I would highly recommend them.

Blackad were friendly, professional and extremely helpful in planning the course. They really took time to understand our needs and tailored the course content and delivery to enable us to get the best out of the day. In addition, they fully consulted with me on all aspects of the course - very much a partnership approach.

As well as gaining new skills, ideas and confidence, our staff enjoyed the day spent with the trainer and welcomed his style of delivery. His passion and enthusiasm for his work is catching!

Jane Black, Personnel Manager
Edinburgh & Lothians Tourist Board

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Blackad really do make our whites even whiter! Working on copy for a number of our clients they never disappoint us (or our clients). We've even taken the plunge into using Blackad to train our own folks on the basics of compelling copy, with great results. I would definitely recommend their services (unless we need them first obviously).

Peter Gillespie, Director, Sales & Marketing
Search Consultancy Ltd, Glasgow

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Find out more, email copywriter@blackad.co.uk