Web copywriting courses

In-house web copywriting course

So, you need compelling copy for your website. But you want your own people to do the writing - instead of an external copywriter.

Looks like you need our web copywriting course.

We've helped some of the biggest names around. Think Standard Life, The University of Edinburgh, Parallel 56 and Edinburgh and Lothians Tourist Board. Not to mention one of the UK's leading advertising agencies. And we could get your people writing crisp, plain English for the internet in no time at all.

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Why choose our web copywriting course?

It's a web copywriting course with a difference - for starters, it's run and designed by a genuine web copywriter.

It all starts with a consultation to find out exactly what you need. We also survey all the people who'll be coming along (over the web of course). That way, we know exactly what they find difficult about writing for the web.

Find out more, email copywriter@blackad.co.uk

Web copywriting course outline (Adobe Acrobat, 90KB)

We also run a traditional copywriting course

Traditional copywriting course outline (Adobe Acrobat, 109KB)

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Could grants cover 50 per cent of your training costs?

Some of our clients have secured grants to cover up to HALF of their training costs. Of course, there's a catch. Or rather, catches.

Your company must be based in Glasgow, and there's a set of other criteria you'll have to meet.

Want to find out more? Email copywriter@blackad.co.uk or call 0845 838 0612.

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Copywriting course for recruitment advertising

Blackad has run copywriting seminars for hundreds of people in Scotland's recruitment advertising community. Mostly, we help people write fewer, more effective words. It's about connecting with people through the recruitment pages - in the press or on the web.

Or to put it another way, plain English copywriting that gets results.

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Glasgow, Edinburgh, Scotland, London - wherever

Public copywriting seminars? Plain English courses? They tend to tour the UK, offering a training day in every town. We do things differently.

We come to you, wherever you are in England, Scotland or Wales. If you prefer, we can host the copywriting seminar in specialist training facilities. All you have to do is ask.

And remember, every course is run by an award-winning copywriter. Wherever you need us.

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Client testimonials for our copywriting seminars

All of us thoroughly enjoyed Blackad's copywriting for the web course. Alan’s extensive knowledge of what does, and does not, work on the web has been invaluable in writing copy for our site.

Jane Ironside, Assistant Portfolio Manager, Thornhill Investment Management
Thornhill, Edinburgh and London

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The course was very well prepared and tailored to our specific training needs. Practical exercises were used to help us apply the skills covered in the seminar. Enjoyable and worthwhile.

Marie McDermott, Assistant Brand Manager
Matthew Algie, Glasgow

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Blackad delivered a one day "Writing For The Web" course for us earlier this year, and I would highly recommend them.

Blackad were friendly, professional and extremely helpful in planning the course. They really took time to understand our needs and tailored the course content and delivery to enable us to get the best out of the day. In addition, they fully consulted with me on all aspects of the course - very much a partnership approach.

As well as gaining new skills, ideas and confidence, our staff enjoyed the day spent with the trainer and welcomed his style of delivery. His passion and enthusiasm for his work is catching!

Jane Black, Personnel Manager
Edinburgh & Lothians Tourist Board

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Blackad really do make our whites even whiter! Working on copy for a number of our clients they never disappoint us (or our clients). We've even taken the plunge into using Blackad to train our own folks on the basics of compelling copy, with great results. I would definitely recommend their services (unless we need them first obviously).

Peter Gillespie, Director, Sales & Marketing
Search Consultancy Ltd, Glasgow

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