If it doesn’t read well, it won’t convert well
That’s just as true for ‘Your Country Needs You’ as it is for the whizziest, bangiest of websites.
So let’s pause a while to think about your brand, tone of voice and general likeability. (And yes, for most brands we think it’s important the online presence isn’t merely powerful, but affable too.)
Lots of big brands trust us. You can trust us too.
Have a peek at our client list and hopefully you’ll get the idea – we don’t write one style of copy for one kind of client.
No. We work hard to understand your brand, tone of voice, customers, proposition and segmentation.
We talk to your teams, visit your branches (if you have any) and generally transplant our little web copywriters’ brains into the thick of the project.
Then we send you a nice big Microsoft Word document full of lovely copy.
“Surely”, you say, “there’s more to this web copywriting ruse than that?”. And of course, there is.
We just work to make sure you don’t get sucked into it. Unless you want to, obviously.