The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio
Uncategorized

How to be snarky

No. 1 golden rule of copywriting? No snark. Being negative doesn’t sell, because no-one likes a meanie. So, imagine our […]

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Uncategorized

Value proposition workshops: how to involve everyone

Involving everyone in an online session isn’t always easy. For a value proposition workshop, we need a broad range of perspectives, […]

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BlackBooks, News

Blackad recommends…

Books, TV and film recommendations from the Blackad team.

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News

A year of change: our 2020 story

Here’s the understatement of the year: 2020 has been tricky. Learn how Blackad has adapted where needed, and how the team is looking forward to 2021.

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News

A change to our scheduled programming

We won’t have a full-time marketer until early January, but we’re still available to nail your briefs, train your teams and get your brand talking with One Voice™.

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Copywriting, Training

How to write for blogs

Stuck in a rut with blog writing? Fear not. From tone of voice to SEO, the Blackad team share their best tips for creating blog content that packs a punch.

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BlackBooks, Copywriting

Blackad bookshelf: a review of Because Internet by Gretchen McCulloch

We love words. Pair that with our frankly, distracting, obsession with GIFs and this book was an obvious choice – a comprehensive look at how the internet is changing the way we use language.

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Process, Tone of Voice

Tone of voice: five ways to get your teams on-board

Got a great brand tone of voice but not sure how to use it? From copy clinics to messaging matrixes, these tips from Blackad will get your teams on-board.

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Process, Value Proposition

Five rules for a great value proposition

What are the components of a great value proposition? And how can you unlock the right messaging? Blackad reveals five rules, and how to follow them.

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