Perhaps our web copywriting course should really be billed 'A day with Alan Black – Brand-hardened Digital Copywriter'. Ego aside, there's a serious point here.
Alan works with clients including Adam & Co, AXA, Clydesdale Bank, Edinburgh International Festival, Glengoyne, Open Banking, RBS, Scottish Ballet, ScotRail, Stansted Express, Tails.com and Vodafone. So every little trick and tip has been applied on real sites, for clients paying real money. Textbook theories aren't Alan's style.
Our public web copywriting courses take a maximum of 12 people – so there's plenty of time for feedback around the exercises.
Public copywriting course - full programme (PDF, 106KB)