What kind of copywriter can you expect from Blackad? Attractive? Certainly. Charming company? But of course. Hugely talented? We couldn't possibly comment.

Here are our guiding adjectives.

• Strict
  On ourselves, that is. That way, you don't have to be. (Blame the Calvinist upbringing.)
  
  
• Bendy
  Need us in house? To work with other copywriters or agencies? Present the work to your client? We're up for it.
  
  
• Nosy
  We want to know everything about you, your brand, your markets and where it's all heading.
  
  
• Pious
  Some things are unforgivable. Like bad punctuation, lax spelling and Jim Davidson.
  
  
• Prompt
  We deliver our work on time. Which is one less thing to panic about. But it won't help if you think you've left the iron on.
  
  
• Soothing
  Think that 15,000 edit sitting on your desk can't be done on time? Send it to us. Worried about sharing commercially sensitive information? Pop it over, make a cuppa and relax. We're privvy to more secrets than GCHQ.